Skyline
Case

Dubai Expo 2020

Safe and clean drinking water in the desert

hospitality
control
water safety

Holland Water Bar serves tap water in the desert

As the world came together for Expo 2020 Dubai, a global celebration of innovation, Holland Water proudly showcased its sustainable water solutions. A significant challenge emerged: ensuring the safety and quality of drinking water for a massive influx of visitors, while simultaneously minimizing the environmental impact of plastic water bottles.

Holland Water tackled this challenge with its advanced HW Bifipro® systems. These innovative systems, which use a safe and proven method called copper-silver ionisation, were strategically installed at 23 locations across the vast Expo site. This technology continuously releases controlled doses of copper and silver ions into the water supply, effectively eliminating harmful bacteria such as Legionella without the need for aggressive chemicals or excessive heat. The result? Clean, safe drinking water available to every Expo visitor.

Beacon of sustainability

But Holland Water’s commitment went beyond mere functionality. In the Dutch pavilion, the Holland Water Bar served as a beacon of sustainability. There, visitors could experience firsthand the quality and taste of tap water treated with the HW Bifipro® system. This innovative approach aimed to change perceptions and promote tap water as a safe and tasty alternative to bottled water, ultimately leading to a significant reduction in plastic waste production.

Win-win situation

The success of this collaboration between Holland Water and Expo 2020 Dubai resulted in a win-win situation for all involved. Visitors enjoyed safe, clean drinking water during their Expo experience. The environment benefited from a remarkable decrease in plastic waste. And Holland Water strengthened its position as a leader in developing sustainable water treatment solutions that prioritize both public health and environmental well-being. By showcasing its innovative technology on this global stage, Holland Water demonstrated its commitment to shaping a future where clean water is accessible and sustainable for everyone.

More about HW Bifipro®

Expo 2020
Rodjo Christian

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In practice
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Rogier van den Brink

Treasuring water for 20 years

“After more than twenty years of technological innovation and refinement, Holland Water now ensures water safety for thousands of hospitals, healthcare institutions, hotels, holiday parks, swimming pools, and ships all over the world. We are quite proud of that, but we are far from finished. We are also happy to help you with smart and sustainable water management.”

Rogier van den Brink | CEO

Location Amersfoort

Holland Water B.V.
Wiekenweg 35 A
3815 KL Amersfoort
The Netherlands

Location Zelhem

Holland Water B.V.
Stikkenweg 48
7021 BN Zelhem
The Netherlands

Location Brecht

HW Belgium B.V.
Ringlaan 17/A
2960 Brecht
Belgium

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